Our new account @SoyListoApp – Agri-market platform

Follow our new account @SoyListoApp for you to find new updates about our digital marketplace #Listo where you can easily trade agricultural products. Check out the video below and download the app → soylisto.app

Apoyemos a los campesinos colombianos, hoy nos unimos a la iniciativa #DomingoDePlazaEnCasa Queremos aportar un granito de arena y ofrecerles Listo, un canal de comercialización. Esta app conecta a agricultores con compradores. ¡Échale un ojo!

International Day of Forests

On #InternationalDayOfForests we’re sharing some of the forests found in #Colombia and highlighting the crucial role they play for the welfare of communities. Check out how #farmers registered on #LISTO take care of #forests!

International Women’s Day

Women make an important contribution to #agriculture for food security and household incomes. That’s why on the #LISTO social marketplace, we proactively include women in the design and implementation process. See #infographic for more! #InternationalWomensDay

World Soil Day

Today is #WorldSoilDay!

Soil is essential for the development of our societies and cultures, as it also supports life and human activities. Taking this into account, we wanted to share some tips on how to take care of soils.

Infographic of how to take care of soils

5 things to share about field testing

What is it like to trial digital tools in small-scale agriculture?

“Will the spotty nature of mobile networks in rural areas impact the performance of the platform?’

‘It was very exciting because we worked hand in hand with producers.’

‘Definitely came away from it with a lot more motivation to continue working.’

Our team recently completed our first beta-testing phase in rural parts of Colombia, namely in Risaralda, Caquetá, and Montes de María. We were often asked questions about our field experience, what challenges we encountered, and what improvements we’d make to our user-centric design process.

What is Listo?

“The goal of the platform is to make it much easier for smallholder farmers and local associations to organise and sell in local markets.’

Be sure to check out the video to find out more:

World Development Information Day

Information and communications technologies have the potential to provide new solutions to development challenges, particularly in the context of globalization, and can foster economic growth, competitiveness, access to information and knowledge, poverty eradication and social inclusion.

UN General Assembly Resolution

#WorldDevelopmentInformationDay aims to spread awareness about technology’s potential to solve social problems.

That is why we want to share some of the key stats about our Listo platform for selling and buying agricultural goods through mobile phones.For instance:

For instance:

  • What’s the gender composition of smallholders in our platform?
  • What key agricultural commodities do the producers grow and sell?
  • What types of mobile phones do they have access to?
  • How do they prefer to receive information on their mobile phones?
Infographic of trading platform for selling and buying of smallholder agricultural goods

El Carmen de Bolívar: wealth in Montes de María

Colombia’s flag is composed of three stripes of colors: yellow that represents the sun, justice and harmony; blue that represents the sky, rivers and seas; and red that represents the sacrifice, love, strength and progress of its people.

In the north of the country, in the department of Bolívar, there is a town that reflects the symbolism of the Colombian flag, El Carmen de Bolívar. A land that rises from 197 meters to approximately 350 metres above sea level, surrounded by a mountainous system known as Montes de María or Serranía de San Jacinto. A territory full of wealth, with the perfect geography for farming of fruits and vegetables, where the sun shines continuously to feed the fields that produce food such as plantain, avocado, yam and sesame seeds. Because of all this, the town has been credited the title “agricultural pantry of the department of Bolivar.”

The area is characterised as a subhumid or semi-arid savanna with medium to long dry seasons. In El Carmen de Bolívar there are few torrential rainfalls that fall during the year, therefore, most of the time you can see a landscape decorated with a clear sky.

Its people are the treasured jewel

Characterised by the Caribbean kindness of this Colombian region, the people of El Carmen de Bolívar are supportive, dedicated and resilient. Here, their farmers believe in hard work and the benefits that this brings to their economy and their society. The effort and determination they dedicate in all the work they do is reflected in the result of their hard work.

This is why, despite the adversities, they find that a better way to work the land is through unity, producing staple food of excellent quality. This is the case of farmers’ associations that have managed to establish a whole cooperative environment around agriculture and have restructured agricultural work from collaboration, support and cooperation.

Challenges faced by farmers

Despite their hard work, sometimes difficulties, such as access to roads, means of transport, or a lack of demand, prevent their products from going to market – whether local, national or international. These and other problems that the population faces hinder their work and affect the processes they carry out.

Developing user-centric technology

Our team from Farming Data conducted various workshops directly with the people in this area to find out more about their needs, the reality of their territory and the problems they face every day.

Being aware of the above has made it possible for us to plan and develop technological strategies that facilitate the appropriate marketing of their products.

By doing so, we can provide producers of El Carmen de Bolívar with a new sales mechanism that could help mitigate these problems.

Meeting honey growers in the Amazon region

What is it like to work with bees in the Colombian Amazon region? And how do bees contribute to the pollination of crops in our food systems?

We spent some time chatting with honey growers (called apicultores in Spanish) in Caquetá, one of the southern departments of Colombia.

Check out our newest video to find out more (English subtitles available):