The UN estimates that our world population will reach 9.7 billion people by 2050.¹ Furthermore, economic development in low- and middle-income countries is giving rise to a growing global middle-class of consumers with changing diets and food demands.
But where will all this food come from?
In the global south, there is a great potential to streamline sustainable food production and reduce post-harvest loss.
94% of the world’s farms are small or medium-sized, meaning with 5 hectares or less.² Yet 60-80% of agricultural produce in food value chains are lost on the farm level³ for a variety of reasons, such as weather or pest damage.
¹ UN World Population Prospects, 2019 ² The State of Food andAgriculture, FAO, 2014 ³ The Reality of Food Losses, IFPRI, 2017
Issue of market access
Logistical inefficiencies, high levels of intermediaries, low prices, and inefficient marketing channels are major challenges for small-scale farmers when accessing markets for their agricultural products.
Surge of mobile technology
The growth of mobile phones means now is the right moment to buy and sell from rural small-scale farmers with ease.
Two-thirds of the world’s population are mobile subscribers, which will grow to 5.7 billion users by 2020.¹ Developing markets are further driving smartphone growth, with an additional 1 billion people using their mobiles to access the internet.¹
However, 50% of the world’s population do not use mobile internet. That’s about 3.7 billion people.
This digital divide is most apparent in lower-income countries, where one-third of the unconnected live outside of a 3G or 4G coverage area.
How to bridge this digital divide?
That’s where we come in.
¹ Global Mobile Trends, GSMA, 2017
Transforming data into actionable insights
Our analytics are designed to return relevant location-specific market insights back to the hands of our users. This includes enhancing the transparency of current market pricing, market demands, and the traceability of produce in food value chains.
To further assist policymakers and other organisations in making data-informed decisions, we generate visual heatmaps through our data analytics and collection of an unprecendented dataset.
This makes it easier for organisations to digest large data insights and to make better decisions in a timely fashion, including better allocating resources or having reliable data to assess their monitoring and evaluation work.
Support our work
Coming very soon! Want to know immediately once we launch our fundraising campaign?
Register your interest here
Try it out
Are you a small-scale farmer or buyer? Get started today!
Sign up now
Join our team
Are you similarly passionate about our mission? Feel free to send us your CV as an open application – we’d love to hear from you.