Trade crops easily between small-scale farmers and buyers
Buy and sell directly
Designed with small-scale producers and buyers in mind, our platform introduces greater transparency and connectivity into rural agricultural markets.
Locally relevant content created just for you
Based on uniquely user-led design, we take into account key accessibility factors, such as literacy and local dialects.
Connect using any type of mobile
Whether you use Android, iOS, or a basic mobile, our platform is accessible to you. With simply an SMS or voice menu, we help facilitate the buying and selling of products.
The UN estimates that our world population will reach 9.7 billion people by 2050.¹ Furthermore, economic development in low- and middle-income countries is giving rise to a growing global middle-class of consumers with changing diets and food demands.
But where will all this food come from?
In the global south, there is a great potential to streamline sustainable food production and reduce post-harvest loss.
94% of the world’s farms are small or medium-sized, meaning with 5 hectares or less.² Yet 60-80% of agricultural produce in food value chains are lost on the farm level³ for a variety of reasons, such as weather or pest damage.
Some food might go unharvested due to economic realities. If the price of a given crop is too low to even pay for the labor required to pick that crop and the transport costs associated with selling it, it may be economically rational for the farmer to let that food be lost.
Reducing Food Loss and Waste, World Resources Institute, 2013
¹ UN World Population Prospects, 2019 ² The State of Food andAgriculture, FAO, 2014 ³ The Reality of Food Losses, IFPRI, 2017
Issue of market access
Logistical inefficiencies, high levels of intermediaries, low prices, and inefficient marketing channels are major challenges for small-scale farmers when accessing markets for their agricultural products.
Helping the poorest smallholder farmers grow more crops and get them to market is the world’s single most powerful lever for reducing hunger and poverty.
Bill Gates, World Food Prize speech (2009)
Surge of mobile technology
The growth of mobile phones means now is the right moment to buy and sell from rural small-scale farmers with ease.
Two-thirds of the world’s population are mobile subscribers, which will grow to 5.7 billion users by 2020.¹ Developing markets are further driving smartphone growth, with an additional 1 billion people using their mobiles to access the internet.¹
However, 50% of the world’s population do not use mobile internet. That’s about 3.7 billion people.
This digital divide is most apparent in lower-income countries, where one-third of the unconnected live outside of a 3G or 4G coverage area.
How to bridge this digital divide?
That’s where we come in.
¹ Global Mobile Trends, GSMA, 2017
Transforming data into actionable insights
Our analytics are designed to return relevant location-specific market insights back to the hands of our users. This includes enhancing the transparency of current market pricing, market demands, and the traceability of produce in food value chains.
To further assist policymakers and other organisations in making data-informed decisions, we generate visual heatmaps through our data analytics and collection of an unprecendented dataset.
This makes it easier for organisations to digest large data insights and to make better decisions in a timely fashion, including better allocating resources or having reliable data to assess their monitoring and evaluation work.
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