Farming Data is a startup based in Cambridge, UK, working to develop a mobile platform that increases market access and information transparency for smallholder farmers. Driven by a passion for bridging information gaps using mobile technology, our story began in January 2016, when the co-founders worked together to generate a concept surrounding market pricing, surge in mobile technology use, and gaps in agricultural data.
We pursued the idea and successfully pitched to the Accelerate startup incubator at the Judge Business School, University of Cambridge. Following Accelerate Cambridge mentoring and entrepreneurship training, Farming Data continues to develop its mobile platform and to form partnerships with a view to running a pilot study in 2017. Our motivated team has the necessary experience in agricultural studies, experimental design and data analysis, app development, and community engagement to see our platform become a success.