Our Vision

To improve market access and streamline supply chain transactions for smallholder farmers and buyers.


Why do we do what we do?

Why do we do what we do?

>60% of the population

in sub-Saharan Africa work in agriculture. Many are smallholder farmers, who produce 80% of the food supply there.

>50% of household income

is from agriculture. For example, in Tanzania, 56% of a smallholder's family income comes from farming. In Kenya, it's 60%.

>40% faced market shocks

in the last 5 years. This is in the form of decreased crop prices and increased input prices, which gets worsened by inadequate access to realtime market information.

How does it work?

Here's a preview of the platform.

How it works for different types of users

Farmer

For individual farmers

Farmer groups

For reps or managers of farmer groups

Buyer

For buyers in the supply chain

Big Data lovers

For policymakers, data analysts

Pre-register to trial our platform

Interested in testing out our platform? Sign up below for pre-registration.

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About our journey

  • 2016

    How we started

    Our co-founders met during their PhDs at the University of Cambridge. Brought together by their interest in global food security, they began brainstorming ideas on how technology can enable smallholder farmers to earn more for more. The team further developed the idea and successfully pitched to Pre-Accelerate program at the Cambridge Judge Business School.

  • May 2017

    Serious Impact Accelerator

    We entered the Allia's Serious Impact Accelerator, where we learned about how to manage a social impact venture. This included sales & marketing, operations, and finance.

  • July 2017

    Winning the Agri-Tech East GROW competition

    We won the best Business Plan award, as part of the Agri-Tech East GROW competition. The support we received from our mentors during this competition was fundamental in helping us improve our thinking.

  • Nov 2017

    Prototyping at the Serious Impact Incubator

    We accelerated our startup's development at the Allia Serious Impact incubator. This included a focus on prototype development so that it would be ready for piloting in our next phase. Our specific aims were to finalise the platform prototype so that it works seamlessly between smartphones and basic SMS phones.

  • Join us
    on our
    journey!

    Interested in our activities?

    We're getting ready to trial our platform. Whether you're a farmer, buyer, member of a farmers' group, or a data analyst, we're more than happy to hear from you. Join us on our journey by registering your interest below.

Our team

Dr Jacqui Poon

CEO & Co-founder


Jacqui coordinates business and product development and oversees partnership engagement. She holds a doctorate in plant pathology (2016) from the University of Cambridge and has a background in cassava post-harvest deterioration (MSc 2012). She believes that enabling smallholder farmers to access better markets makes a positive impact on their livelihoods.

David Godding

CTO & Co-founder


David manages tech development of our platform and develops algorithms for our data analytics. He is a PhD candidate for plant epidemiology at the University of Cambridge, where he models the spread of cassava diseases.

Dr Paul Bergen

Director & Co-founder


Paul has a background in bacteriology and infectious diseases. He holds a doctorate from the University of Cambridge (2018). He sees that health, food security, and family income are intricately linked, so he believes that giving smallholder farmers the tools and data to reach better markets will greatly improve their quality of life.

Greg Wilsenach

Systems engineer


PhD Computer Science
University of Cambridge

Kelvin Mei

Platform developer


PhD Physics
Princeton University

Marcel Meyer

Platform developer


PhD Epidemiology and Modelling
University of Cambridge

Interested in finding out more? Want to join us?

If so, contact us below.

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Contact Us

Simply drop us a message through email or other forms of social media below.

info@farmingdata.io