in sub-Saharan Africa work in agriculture. Many are smallholder farmers, who produce 80% of the food supply there.
is from agriculture. For example, in Tanzania, 56% of a smallholder's family income comes from farming. In Kenya, it's 60%.
in the last 5 years. This is in the form of decreased crop prices and increased input prices, which gets worsened by inadequate access to realtime market information.
Our co-founders met during their PhDs at the University of Cambridge. Brought together by their interest in global food security, they began brainstorming ideas on how technology can enable smallholder farmers to earn more for more. The team further developed the idea and successfully pitched to Pre-Accelerate program at the Cambridge Judge Business School.
We entered the Allia's Serious Impact Accelerator, where we learned about how to manage a social impact venture. This included sales & marketing, operations, and finance.
We won the best Business Plan award, as part of the Agri-Tech East GROW competition. The support we received from our mentors during this competition was fundamental in helping us improve our thinking.
We accelerated our startup's development at the Allia Serious Impact incubator. This included a focus on prototype development so that it would be ready for piloting in our next phase. Our specific aims were to finalise the platform prototype so that it works seamlessly between smartphones and basic SMS phones.
We're getting ready to trial our platform. Whether you're a farmer, buyer, member of a farmers' group, or a data analyst, we're more than happy to hear from you. Join us on our journey by registering your interest below.
CEO & Co-founder
Jacqui coordinates business and product development and oversees partnership engagement. She holds a doctorate in plant pathology (2016) from the University of Cambridge and has a background in cassava post-harvest deterioration (MSc 2012). She believes that enabling smallholder farmers to access better markets makes a positive impact on their livelihoods.
CTO & Co-founder
David manages tech development of our platform and develops algorithms for our data analytics. He is a PhD candidate for plant epidemiology at the University of Cambridge, where he models the spread of cassava diseases.
Director & Co-founder
Paul has a background in bacteriology and infectious diseases. He holds a doctorate from the University of Cambridge (2018). He sees that health, food security, and family income are intricately linked, so he believes that giving smallholder farmers the tools and data to reach better markets will greatly improve their quality of life.
PhD Computer Science
University of Cambridge
PhD Epidemiology and Modelling
University of Cambridge